Media type: E-Article Title: The Role of the Advertising Agency in the Cultural Message Content of Advertisements: A Comparison of the Middle East and the United States Contributor: Kalliny, Morris; Ghanem, Salma Published: Informa UK Limited, 2009 Published in: Journal of Global Marketing, 22 (2009) 4, Seite 313-328 Language: English DOI: 10.1080/08911760903022549 ISSN: 0891-1762; 1528-6975 Keywords: Marketing ; Business and International Management Origination: Footnote: