• Media type: E-Article
  • Title: Investigating the Impact of Online Brand Communities on Online Customer Engagement and Brand Loyalty
  • Contributor: Gupta, Rajeev; Kumar, Vikas; Kaushik, Arun Kumar; Gupta, Devashish Das; Sindhwani, Rahul
  • imprint: Informa UK Limited, 2023
  • Published in: Journal of Global Marketing
  • Language: English
  • DOI: 10.1080/08911762.2023.2180789
  • ISSN: 0891-1762; 1528-6975
  • Origination:
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