Media type: E-Article Title: Profitable relationships with key customers: how suppliers manage pricing and customer risk Contributor: Ryals, Lynette imprint: Informa UK Limited, 2006 Published in: Journal of Strategic Marketing Language: English DOI: 10.1080/09652540600659608 ISSN: 0965-254X; 1466-4488 Keywords: Marketing ; Strategy and Management Origination: Footnote: