Media type: E-Article Title: Successful marketing strategies in the changing machine tool market Contributor: Shaw, Vivienne; Wong, Veronica imprint: Informa UK Limited, 1996 Published in: Journal of Strategic Marketing Language: English DOI: 10.1080/09652549600000003 ISSN: 0965-254X; 1466-4488 Keywords: Marketing ; Strategy and Management Origination: Footnote: