Media type: E-Article Title: Place branding and sustainable rural communities: qualitative evidence from rural areas in Denmark Contributor: Gulisova, Barbora; Horbel, Chris; Noe, Egon Published: Informa UK Limited, 2021 Published in: Journal of Strategic Marketing (2021), Seite 1-22 Language: English DOI: 10.1080/0965254x.2021.2006274 ISSN: 0965-254X; 1466-4488 Origination: Footnote: