Media type: E-Article Title: The Fight Against Obesity: Influences of Self-Efficacy on Exercise Regularity Contributor: Bui, My; Kemp, Elyria; Howlett, Elizabeth imprint: Informa UK Limited, 2011 Published in: Journal of Nonprofit & Public Sector Marketing Language: English DOI: 10.1080/10495142.2011.572709 ISSN: 1049-5142; 1540-6997 Keywords: Marketing Origination: Footnote: