Media type: E-Article Title: The Role of Absorptive Capability on Born-Global Performance Contributor: Rodríguez-Serrano, M. Ángeles; Martín-Velicia, Félix A. Published: Informa UK Limited, 2015 Published in: Journal of Promotion Management, 21 (2015) 4, Seite 447-458 Language: English DOI: 10.1080/10496491.2015.1051397 ISSN: 1049-6491; 1540-7594 Origination: Footnote: