• Media type: E-Article
  • Title: An exhibitors perspective: factors affecting selection of industrial trade shows in India and the importance of spot sales
  • Contributor: Nayak, Jogendra Kumar
  • Published: Informa UK Limited, 2019
  • Published in: Journal of Business-to-Business Marketing, 26 (2019) 2, Seite 125-140
  • Language: English
  • DOI: 10.1080/1051712x.2019.1603356
  • ISSN: 1051-712X; 1547-0628
  • Keywords: Marketing ; Management Information Systems
  • Origination:
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