Media type: E-Article Title: The Reference Group as Antecedent of Gray Market Participation: An Empirical Analysis Contributor: Gimeno-Arias, Fernando; Santos-Jaén, Jose Manuel; León-Gomez, Ana imprint: Informa UK Limited, 2023 Published in: Journal of Business-to-Business Marketing Language: English DOI: 10.1080/1051712x.2023.2180697 ISSN: 1051-712X; 1547-0628 Keywords: Marketing ; Management Information Systems Origination: Footnote: