Media type: E-Article Title: Brand Positioning Strategies in Russia: Regional Differences in the Importance of Corporate Endorsement and Symbolic Brand Attributes Contributor: Jakubanecs, Alexander; Supphellen, Magne Published: Informa UK Limited, 2010 Published in: Journal of East-West Business, 16 (2010) 4, Seite 286-302 Language: English DOI: 10.1080/10669868.2010.534017 ISSN: 1066-9868; 1528-6959 Keywords: Development ; Geography, Planning and Development ; Business and International Management Origination: Footnote: