Media type: E-Article Title: The role of immersive technology in Customer Experience Management Contributor: Tom Dieck, M. Claudia; Han, Dai-in Danny imprint: Informa UK Limited, 2022 Published in: Journal of Marketing Theory and Practice Language: English DOI: 10.1080/10696679.2021.1891939 ISSN: 1069-6679; 1944-7175 Keywords: Marketing Origination: Footnote: