Media type: E-Article Title: Reshaping the boundaries of marketing communication to bond with consumers Contributor: Gambetti, Rossella C.; Schultz, Don E. Published: Informa UK Limited, 2015 Published in: Journal of Marketing Communications, 21 (2015) 1, Seite 1-4 Language: English DOI: 10.1080/13527266.2014.970821 ISSN: 1352-7266; 1466-4445 Keywords: Marketing ; Business and International Management Origination: Footnote: