Media type: E-Article Title: The impact of technology on the Arab communication style and culture: Implications for marketing Contributor: Ghanem, Salma; Kalliny, Morris; Elgoul, Siham Published: Informa UK Limited, 2013 Published in: Journal of Marketing Communications, 19 (2013) 5, Seite 324-340 Language: English DOI: 10.1080/13527266.2011.649775 ISSN: 1352-7266; 1466-4445 Keywords: Marketing ; Business and International Management Origination: Footnote: