Media type: E-Article Title: Corporate branding: Where are we? A systematic communication-based inquiry Contributor: Biraghi, Silvia; Gambetti, Rossella Chiara Published: Informa UK Limited, 2015 Published in: Journal of Marketing Communications, 21 (2015) 4, Seite 260-283 Language: English DOI: 10.1080/13527266.2013.768535 ISSN: 1352-7266; 1466-4445 Origination: Footnote: