Media type: E-Article Title: Advertising strategies for brand image repair: The effectiveness of advertising alliances Contributor: Maehle, Natalia; Supphellen, Magne Published: Informa UK Limited, 2015 Published in: Journal of Marketing Communications, 21 (2015) 6, Seite 450-462 Language: English DOI: 10.1080/13527266.2013.866594 ISSN: 1466-4445; 1352-7266 Keywords: Marketing ; Business and International Management Origination: Footnote: