Media type: E-Article Title: Using Reader Preferences to Optimize News Content: A Method and a Case Study Contributor: Kanuri, Vamsi K.; Thorson, Esther; Mantrala, Murali K. Published: Informa UK Limited, 2014 Published in: International Journal on Media Management, 16 (2014) 2, Seite 55-75 Language: English DOI: 10.1080/14241277.2014.943898 ISSN: 1424-1277; 1424-1250 Keywords: Strategy and Management ; Communication Origination: Footnote: