Media type: E-Article Title: Research Note for Amassing and Analyzing Customer Data in the Age of Big Data: A Case Study of Haier’s Online-to-Offline (O2O) Business Model Contributor: Sun, Shiwei; Cegielski, Casey G.; Li, Zhigang Published: Informa UK Limited, 2015 Published in: Journal of Information Technology Case and Application Research, 17 (2015) 3-4, Seite 166-171 Language: English DOI: 10.1080/15228053.2015.1095531 ISSN: 1522-8053; 2333-6897 Keywords: Information Systems and Management ; Management Science and Operations Research Origination: Footnote: