• Media type: E-Article
  • Title: Research Note for Amassing and Analyzing Customer Data in the Age of Big Data: A Case Study of Haier’s Online-to-Offline (O2O) Business Model
  • Contributor: Sun, Shiwei; Cegielski, Casey G.; Li, Zhigang
  • Published: Informa UK Limited, 2015
  • Published in: Journal of Information Technology Case and Application Research, 17 (2015) 3-4, Seite 166-171
  • Language: English
  • DOI: 10.1080/15228053.2015.1095531
  • ISSN: 1522-8053; 2333-6897
  • Keywords: Information Systems and Management ; Management Science and Operations Research
  • Origination:
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