Media type: E-Article Title: Does Fandom Influence Marketing Executives’ Valuations of Sports Sponsorships? Insight from the French Soccer League Contributor: Renier, Olivier; Dalakas, Vassilis; Melancon, Joanna imprint: Informa UK Limited, 2021 Published in: Services Marketing Quarterly Language: English DOI: 10.1080/15332969.2021.1976003 ISSN: 1533-2969; 1533-2977 Keywords: Business, Management and Accounting (miscellaneous) Origination: Footnote: