Media type: E-Article Title: Understanding the Message ofUnderstanding Media Contributor: Strate, Lance Published: Informa UK Limited, 2017 Published in: Atlantic Journal of Communication, 25 (2017) 4, Seite 244-254 Language: English DOI: 10.1080/15456870.2017.1350682 ISSN: 1545-6870; 1545-6889 Origination: Footnote: