Ruiz-Equihua, Daniel;
Romero, Jaime;
Casaló, Luis V.
Better the devil you know? The moderating role of brand familiarity and indulgence vs. restraint cultural dimension on eWOM influence in the hospitality industry
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Media type:
E-Article
Title:
Better the devil you know? The moderating role of brand familiarity and indulgence vs. restraint cultural dimension on eWOM influence in the hospitality industry
Contributor:
Ruiz-Equihua, Daniel;
Romero, Jaime;
Casaló, Luis V.
imprint:
Informa UK Limited, 2020
Published in:
Journal of Hospitality Marketing & Management, 29 (2020) 3, Seite 310-328