• Media type: E-Article
  • Title: Social media content strategy in hospitality: the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
  • Contributor: Veloso, Mónica; Ieva, Marco; Gómez-Suárez, Mónica
  • imprint: Informa UK Limited, 2024
  • Published in: Journal of Hospitality Marketing & Management
  • Language: English
  • DOI: 10.1080/19368623.2023.2241041
  • ISSN: 1936-8623; 1936-8631
  • Origination:
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