• Media type: E-Article
  • Title: The Impact of Country-of-Origin and Joy on Product Evaluation: A Comparison of Chinese and German Intimate Apparel
  • Contributor: Ommen, Nils O.; Heußler, Tobias; Backhaus, Christof; Michaelis, Manuel; Ahlert, Dieter
  • Published: Informa UK Limited, 2010
  • Published in: Journal of Global Fashion Marketing, 1 (2010) 2, Seite 89-99
  • Language: English
  • DOI: 10.1080/20932685.2010.10593061
  • ISSN: 2093-2685; 2325-4483
  • Origination:
  • Footnote: