Media type: E-Article Title: Factors affecting the successful implementation of customer relationship management in 3-to-5-star hotels in Viet Nam Contributor: Thai, Nguyen Viet; Trang, Bui Thi Quynh; Quy, Nguyen Le Dinh; Huong, Nguyen Thi Quynh; Huyen, Vu Thi Thu imprint: Informa UK Limited, 2024 Published in: Cogent Social Sciences Language: English DOI: 10.1080/23311886.2024.2316062 ISSN: 2331-1886 Keywords: General Social Sciences Origination: Footnote: Access State: Open Access