Sustaining organizational customers’ consumption through corporate social responsibility and green advertising receptivity: the mediating role of green trust
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Media type:
E-Article
Title:
Sustaining organizational customers’ consumption through corporate social responsibility and green advertising receptivity: the mediating role of green trust
Contributor:
Nguyen-Viet, Bang;
Thanh Tran, Cong
Published:
Informa UK Limited, 2024
Published in:
Cogent Business & Management, 11 (2024) 1