Understanding customer experience over time and customer citizenship behavior in retail environment: The mediating role of customer brand relationship strength
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Media type:
E-Article
Title:
Understanding customer experience over time and customer citizenship behavior in retail environment: The mediating role of customer brand relationship strength
Contributor:
PhamThi, Hoa;
Ho, Trong Nghia
Published:
Informa UK Limited, 2024
Published in:
Cogent Business & Management, 11 (2024) 1