Media type: E-Article Title: Positive and Negative Media Image Effects on the Self Contributor: Smeesters, Dirk; Mandel, Naomi Published: Oxford University Press (OUP), 2006 Published in: Journal of Consumer Research, 32 (2006) 4, Seite 576-582 Language: English DOI: 10.1086/500489 ISSN: 0093-5301; 1537-5277 Origination: Footnote: