Media type: E-Article Title: Participatory Action Research Contributor: Ozanne, Julie L.; Saatcioglu, Bige Published: Oxford University Press (OUP), 2008 Published in: Journal of Consumer Research, 35 (2008) 3, Seite 423-439 Language: English DOI: 10.1086/586911 ISSN: 0093-5301; 1537-5277 Origination: Footnote: