Media type: E-Article Title: Shifting Signals to Help Health: Using Identity Signaling to Reduce Risky Health Behaviors Contributor: Berger, Jonah; Rand, Lindsay imprint: Oxford University Press (OUP), 2008 Published in: Journal of Consumer Research Language: English DOI: 10.1086/587632 ISSN: 0093-5301; 1537-5277 Origination: Footnote: