Media type: E-Article Title: Framing the Game: Assessing the Impact of Cultural Representations on Consumer Perceptions of Legitimacy Contributor: Humphreys, Ashlee; Latour, Kathryn A. imprint: Oxford University Press (OUP), 2013 Published in: Journal of Consumer Research Language: English DOI: 10.1086/672358 ISSN: 0093-5301; 1537-5277 Keywords: Marketing ; Economics and Econometrics ; Arts and Humanities (miscellaneous) ; Anthropology ; Business and International Management Origination: Footnote: