Media type: E-Article Title: Self-Control for the Righteous: Toward a Theory of Precommitment to Indulgence Contributor: Kivetz, Ran; Simonson, Itamar Published: Oxford University Press (OUP), 2002 Published in: Journal of Consumer Research, 29 (2002) 2, Seite 199-217 Language: English DOI: 10.1086/341571 ISSN: 0093-5301; 1537-5277 Keywords: Marketing ; Economics and Econometrics ; Arts and Humanities (miscellaneous) ; Anthropology ; Business and International Management Origination: Footnote: