Media type: E-Article Title: Let’s do away with the notion of the “personal brand” Contributor: Wilkof, Neil imprint: Oxford University Press (OUP), 2021 Published in: Journal of Intellectual Property Law & Practice Language: English DOI: 10.1093/jiplp/jpaa202 ISSN: 1747-1532; 1747-1540 Keywords: Law Origination: Footnote: