Media type: E-Article Title: Common sense prevails in trade mark transfer dispute Contributor: Wilkof, Neil imprint: Oxford University Press (OUP), 2007 Published in: Journal of Intellectual Property Law & Practice Language: English DOI: 10.1093/jiplp/jpl245 ISSN: 1747-1540; 1747-1532 Keywords: Law Origination: Footnote: