Media type: E-Article Title: Branding, co-branding and innovation: expectations and limitations Contributor: Wilkof, Neil imprint: Oxford University Press (OUP), 2018 Published in: Journal of Intellectual Property Law & Practice Language: English DOI: 10.1093/jiplp/jpx235 ISSN: 1747-1532; 1747-1540 Keywords: Law Origination: Footnote: