ENVIRONMENTAL MARKETING MANAGEMENT: MEETING THE GREEN CHALLENGE by Ken Peattie, 1995. Pitman Publishing, x + 309 pp, £36.00 (hbk) ISBN 0 273 60279 9

Media type: E-Article
Title: ENVIRONMENTAL MARKETING MANAGEMENT: MEETING THE GREEN CHALLENGE by Ken Peattie, 1995. Pitman Publishing, x + 309 pp, £36.00 (hbk) ISBN 0 273 60279 9
Contributor: Prothero, Andrea
Published: Wiley, 1998
Published in: Business Strategy and the Environment, 7 (1998) 1, Seite 52-53
Language: English
DOI: 10.1002/(sici)1099-0836(199802)7:1<52::aid-bse136>3.0.co;2-3
ISSN: 0964-4733; 1099-0836
Keywords: Management, Monitoring, Policy and Law ; Strategy and Management ; Geography, Planning and Development ; Business and International Management
Origination:
Footnote:

Search in field: