Media type: E-Article Title: DLJdirect: “Putting our reputation online” Contributor: Eisenmann, Thomas; Morris, Gillian Published: SAGE Publications, 2000 Published in: Journal of Interactive Marketing, 14 (2000) 4, Seite 4-28 Language: Not determined DOI: 10.1002/1520-6653(200023)14:4<4::aid-dir2>3.3.co;2-y ISSN: 1094-9968; 1520-6653 Keywords: Marketing ; Business and International Management Origination: Footnote: