Media type: E-Article Title: Management and consumer transformation in the Soviet Union and Eastern Europe Contributor: Shama, Avraham; Matesova, Jana; Mellár, Tamás; Radomski, Bogdan; Sementsov, Sergey imprint: Wiley, 1992 Published in: The International Executive Language: English DOI: 10.1002/tie.5060340305 ISSN: 0020-6652; 1522-709X Keywords: General Medicine Origination: Footnote: Description: <jats:title>Abstract</jats:title><jats:p>This study centers on the transformation of management and the consumer in the Soviet Union, Czechoslovakia, Hungary, and Poland. Carried out in collaboration with scholars in these countries, the study outlines the impact of the transformation to a market economy on managers and consumers, and discusses the adjustments which managers and consumers have been making in response to new economic realities. © 1992 John Wiley & Sons, Inc.</jats:p>