Media type: E-Article Title: A reinterpretation of the principles of CSR: a pragmatic approach Contributor: Blindheim, Bjørn‐Tore; Langhelle, Oluf imprint: Wiley, 2010 Published in: Corporate Social Responsibility and Environmental Management Language: English DOI: 10.1002/csr.235 ISSN: 1535-3958; 1535-3966 Keywords: Management, Monitoring, Policy and Law ; Strategy and Management ; Development Origination: Footnote: Description: <jats:title>Abstract</jats:title><jats:p>Theories of Corporate Social Performance (CSP) have been criticized for lacking a clear normative theory of business in society capable of prescribing how management practice can reasonable move from ‘what is’ to ‘what should be’. This paper argues for a pragmatic approach to the role and responsibility of business in society in which the normative deficiencies of CPS theory can be strengthened through democratic iterations over some or the other ethical treatise, and thus come to constitute a justified foundation for companies' efforts in the societal arena. We illustrate our approach to a normative theory of business in society by reinterpreting the principles of corporate social responsibility (CSR) – constituting the normative foundation of CSP theory – from the vantage point of sustainable development. Copyright © 2010 John Wiley & Sons, Ltd and ERP Environment.</jats:p>