Media type: E-Article Title: Maximarketing : The concept and its implications : The concept and its implications Contributor: Rapp, Stan; Collins, Tom Published: SAGE Publications, 1987 Published in: Journal of Direct Marketing, 1 (1987) 1, Seite 65-75 Language: English DOI: 10.1002/dir.4000010112 ISSN: 1522-7138; 0892-0591 Keywords: General Medicine Origination: Footnote: