Media type: E-Article Title: The contribution of a discursive view to understanding and managing organizational change Contributor: Heracleous, Loizos imprint: Wiley, 2002 Published in: Strategic Change Language: English DOI: 10.1002/jsc.601 ISSN: 1086-1718; 1099-1697 Keywords: Finance ; General Business, Management and Accounting Origination: Footnote: Description: <jats:title>Abstract</jats:title><jats:p><jats:list list-type="bullet"> <jats:list-item> <jats:p>Effective change management is not just about the ‘hard’ structural aspects of organizations; it requires an in‐depth appreciation of the cultural, human aspects of organizations, and taking actions based on this understanding.</jats:p> </jats:list-item> <jats:list-item> <jats:p>Organizational discourse can provide access to this conceptual world of organizations and can also be used as an avenue for influencing it.</jats:p> </jats:list-item> <jats:list-item> <jats:p>Recent empirical research is used to illustrate the above points.</jats:p> </jats:list-item> <jats:list-item> <jats:p>Use of metaphor by change agents is then discussed as a prime example of how discourse can help to achieve effective organizational change.</jats:p> </jats:list-item> </jats:list> Copyright © 2002 John Wiley & Sons, Ltd.</jats:p>