Media type: E-Article Title: Interactive influence of genre familiarity, star power, and critics' reviews in the cultural goods industry: The case of motion pictures Contributor: Desai, Kalpesh Kaushik; Basuroy, Suman Published: Wiley, 2005 Published in: Psychology and Marketing, 22 (2005) 3, Seite 203-223 Language: English DOI: 10.1002/mar.20055 ISSN: 0742-6046; 1520-6793 Origination: Footnote: