Value Enhancement through Value‐creating Relational Investments in Inter‐firm Relationships: The Moderating Role of Leverage Potential and Relational Polygamy
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Media type:
E-Article
Title:
Value Enhancement through Value‐creating Relational Investments in Inter‐firm Relationships: The Moderating Role of Leverage Potential and Relational Polygamy
Contributor:
Yaqub, Muhammad Zafar
Published:
Wiley, 2013
Published in:
Managerial and Decision Economics, 34 (2013) 3-5, Seite 328-346