Media type: E-Article Title: Lecture Notes in Computer Science: Digital Marketing Research – How to Effectively Utilize Online Research Methods Contributor: Opresnik, Marc Oliver imprint: Springer International Publishing, 2019 Published in: Lecture Notes in Computer Science Language: Not determined DOI: 10.1007/978-3-030-21905-5_34 ISSN: 0302-9743; 1611-3349 Origination: Footnote: