Media type: E-Article Title: Is purchasing management to buying as marketing is to selling? Contributor: Enis, Ben M.; Smith, Samuel V. imprint: Springer Science and Business Media LLC, 1977 Published in: Journal of the Academy of Marketing Science Language: English DOI: 10.1007/bf02721996 ISSN: 1552-7824; 0092-0703 Keywords: Marketing ; Economics and Econometrics ; Business and International Management Origination: Footnote: