Media type: E-Article Title: A behavioral science approach to effective sales presentations Contributor: Ivy, Thomas T.; Boone, Louis E. imprint: Springer Science and Business Media LLC, 1976 Published in: Journal of the Academy of Marketing Science Language: English DOI: 10.1007/bf02722051 ISSN: 0092-0703; 1552-7824 Keywords: Marketing ; Economics and Econometrics ; Business and International Management Origination: Footnote: