Media type: E-Article Title: A comparative analysis of two models of behavioral intention Contributor: Netemeyer, Richard G.; Bearden, William O. imprint: Springer Science and Business Media LLC, 1992 Published in: Journal of the Academy of Marketing Science Language: English DOI: 10.1007/bf02723475 ISSN: 0092-0703; 1552-7824 Keywords: Marketing ; Economics and Econometrics ; Business and International Management Origination: Footnote: