• Media type: E-Article
  • Title: Impact of promotion design on retail operating performance: Evidence from Chinese Chain retailers
  • Contributor: Tian, Xin; Tang, Jiayu; Zhou, Yun
  • Published: Springer Science and Business Media LLC, 2024
  • Published in: Electronic Commerce Research (2024)
  • Language: English
  • DOI: 10.1007/s10660-024-09805-w
  • ISSN: 1389-5753; 1572-9362
  • Keywords: Human-Computer Interaction ; Economics, Econometrics and Finance (miscellaneous)
  • Origination:
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