Arce-Urriza, Marta;
Cebollada, Javier;
Tarira, María Fernanda
The effect of price promotions on consumer shopping behavior across online and offline channels: differences between frequent and non-frequent shoppers
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Media type:
E-Article
Title:
The effect of price promotions on consumer shopping behavior across online and offline channels: differences between frequent and non-frequent shoppers
Contributor:
Arce-Urriza, Marta;
Cebollada, Javier;
Tarira, María Fernanda
Published:
Springer Science and Business Media LLC, 2017
Published in:
Information Systems and e-Business Management, 15 (2017) 1, Seite 69-87