• Media type: E-Article
  • Title: A review of research on neuromarketing using content analysis: key approaches and new avenues
  • Contributor: Robaina-Calderín, Lorena; Martín-Santana, Josefa D.
  • Published: Springer Science and Business Media LLC, 2021
  • Published in: Cognitive Neurodynamics, 15 (2021) 6, Seite 923-938
  • Language: English
  • DOI: 10.1007/s11571-021-09693-y
  • ISSN: 1871-4080; 1871-4099
  • Origination:
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  • Access State: Open Access