Media type: E-Article Title: A review of research on neuromarketing using content analysis: key approaches and new avenues Contributor: Robaina-Calderín, Lorena; Martín-Santana, Josefa D. Published: Springer Science and Business Media LLC, 2021 Published in: Cognitive Neurodynamics, 15 (2021) 6, Seite 923-938 Language: English DOI: 10.1007/s11571-021-09693-y ISSN: 1871-4080; 1871-4099 Origination: Footnote: Access State: Open Access