• Media type: E-Article
  • Title: The chain from customer satisfaction via word-of-mouth referrals to new customer acquisition
  • Contributor: v. Wangenheim, Florian; Bayón, Tomás
  • imprint: Springer Science and Business Media LLC, 2007
  • Published in: Journal of the Academy of Marketing Science
  • Language: English
  • DOI: 10.1007/s11747-007-0037-1
  • ISSN: 0092-0703; 1552-7824
  • Origination:
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