Media type: E-Article Title: Lafley on Drucker: an interview with A.G. Lafley, Chairman and CEO of Procter & Gamble Co Contributor: Wartzman, Rick imprint: Springer Science and Business Media LLC, 2009 Published in: Journal of the Academy of Marketing Science Language: English DOI: 10.1007/s11747-008-0103-3 ISSN: 0092-0703; 1552-7824 Keywords: Marketing ; Economics and Econometrics ; Business and International Management Origination: Footnote: